Use shoulder season wisely, send us your summer plans
Thu, 05/19/2022 - 3:00pm
Mike Eldred
To the Editor,
In the travel and tourism industry, we often refer to this time of year as the “shoulder season.” It indicates a lull in visitors to Vermont and thus a down time for businesses. Don’t be deceived.
For a successful summer and fall, this is when we prepare for the busy season. Advertising, staffing, and training, work on facilities, trail and gear maintenance, and reviewing risk management readiness are all in play.