Census may be lagging due to lack of advertising
Thu, 09/03/2020 - 12:01pm
Mike Eldred
To the Editor
There has been considerable recent discussion about why Vermont’s response rate to the 2020 census form is so low.
Several possible excuses have been floated, but one explanation is frequently overlooked when discussing why 43% of Vermonters have failed to complete the census form.
The census bureau in its ill-conceived marketing plan virtually ignored advertising in community newspapers in Vermont – and some other states.