“In our time, political speech and writing are largely the defence of the indefensible. Thus political language has to consist largely of euphemism, question-begging and sheer cloudy vagueness … the great enemy of clear language is insincerity. Where there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words and exhausted idioms.
George Orwell, “Politics and the English Language”