Local student pitches program to nonprofit
NEWTON, MA - Kaie Quigley, a Lasell University student from West Wardsboro, VT, shared an event marketing proposal with Red Sox Foundation executives at Fenway Park. Quigley presented “Red for Threads,” a professional clothing drive program focused on increased awareness of young adult homelessness.
Quigley and fellow students in Professor Young-Tae Kim’s sport marketing course embarked on the semester-long project with two aims: create a new program for the Red Sox Foundation that will raise funds and have a positive impact on local Boston communities, and generate a marketing plan to go along with it. At several points throughout the semester, foundation director of programs Brad Schoonmaker supported the class with feedback on their plans. Schoonmaker and Kim have collaborated on this connected learning project since 2019 with the goal of expanding project-based learning opportunities for students to better understand marketing through real-world, professional assignments. For more information contact Samantha Mocle, assistant director of communications, at (617) 243-2386 or firstname.lastname@example.org.