Prior to the change, patrons could not take alcoholic beverages beyond the confines of the restaurant or bar in which the drink was purchased. Mike Giorgio, director of food and beverage for Mount Snow, said the policy was leading to frustration for customers, noting that overall, the change will allow for a better guest experience.
“Right now we’re telling people ‘no’ a lot,” said Giorgio. “We’re trying to have one umbrella so our guests can move freely throughout the base lodge.”
Giorgio said he had spoken to police chief Randy Johnson earlier in the day about the pros and cons of the policy switch. The pro, Giorgio said, was greater revenue potential.
“The con is simply that if we fail to enforce anything and are cited by the town, we lose the liquor license for the entire base lodge,” said Giorgio. “However, given our track record and how we’ve been doing events, we’re pretty confident in our abilities.”
Jim Desrochers asked Giorgio if there was cause for concern about underage drinking with the shift. Giorgio said the staff at Mount Snow, including servers, cooks, guards, bartenders, and management, is highly trained in asking for identification and in spotting fake IDs.
“We catch more fake IDs than any other mountain in the state of Vermont,” said Giorgio, adding that he has gone as far as to incentivize finding fake IDs. “For every fake ID my staff brings me, they get $5 in Mount Snow bucks.”
Giorgio said overall he is not concerned that trouble will arise as a result of the shift.
“If we serve as many people as we do at Brewers Fest (without a problem), a ski day at Mount Snow is not something I’m worried about,” said Giorgio.