So what is the larger community doing about it?
We’re not sure, to be honest.
Many in the business community immediately grasped the significance of the event, and the opportunity. Others seem to be unfazed by or unaware of the magnitude of the event. A quick check of local business websites shows the usual suspects dialed in, such as the chamber of commerce and Mount Snow, promoting the event directly on their home pages.
Others, such as area lodging properties and even the state of Vermont official tourism site, seem oblivious to the event. We’re a bit confused by that. After all, it’s not often that upwards of 10,000 visitors land in the valley during a mud season weekend. It’s an opportunity that just doesn’t come around that often, a business boon during a normally dead time of the year.
Local restaurants and other services also need to be ready, and be open in a time that some might normally be shuttered. After all, it’s not enough to put people on the mountain and tell them to have fun. They need places to sleep and eat. They’ll want to explore the local communities, shop, and be entertained.
A significant amount of planning and preparedness needs to be brought to bear to host an event the size of Tough Mudder. We certainly hope that community officials such as local police departments, fire and rescue, the MOOver, and other groups responsible for transportation and public safety are developing plans to handle the crowds that weekend.
In short, the community needs to be ready, willing, and able to host Tough Mudder. If we aren’t ready, it will be tough luck to see yet another major event pack up for greener pastures.