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PERSONNEL
Randy Capitani, Publisher
Vicki Capitani, General Manager
Frank Ohotnicky, Account Manager, regional
Kathy Blackadar, Account Manager, regional
Kristi Wolfram, Account Manager, regional

GENERAL RATE POLICY

• A) Thirty days notice given for any rate revision
• B) Advertising must start within 30 days from date of order
• C) Display advertising set to resemble editorial matter must be marked “ADVERTISEMENT” above each column.
• D) In the event of any federal, state or local taxes imposed on the printing of advertisement material or the sale of advertising space, such taxes will be assumed by the advertiser.
• E) Vermont Media Publishing Co., LTD. does not accept special clauses on insertion or space reservation orders relating to legal liability and does not accept clauses relating to circulation guarantees. When orders are forwarded by an agency which contain incorrect rates or conditions, the advertising called for will be inserted and charged according to the rates in force governing such advertising and in accordance with the conditions contained herein.
• F) Excessive production may result in additional charges for typesetting, halftones or camera work.
• G) All advertisers must address questions concerning advertising charges within 10 days of billing.

National Per Column Inch Rate (15% commissionable) $9.13
Local Per Column Inch Rate (non-commissionable) $7.75

AD SIZES

*Back page rate includes process color.

Column Width
1 - 1.94
2 - 4.06
3 - 6.06
4 - 8.06
5 - 10.36

Pre-printed Inserts
Up to 12 pages - $53/1000
3000 minimum required
Please call publisher for deadline times, quantities, shipping or pricing above 12 pages. Maximum size: 14 7/8 x11

Business & Service Directory
Size 1 - (3x2) - $18
Size 2 - (1½x2) - $10
Business & Service ads must run a minimum of 5 weeks. Changes are limited to corrections and must be made on the second week.

Color Charges
1 color plus black (Basic: Red, green, blue) - $60
1 color plus black (PMS match) - $99
4 color CMYK process - $99
Add color charge to B&W rate. No minimum size.

Line Screen - 85 lines per inch.
Preferred resolution for photo images - 170 dpi.
Bleeds not accepted.

Classifed & Legals
Classified Line Advertising
Minimum charge - (25 words) - $6.00
Additonal words - (Per word) - .15¢

Classified Boxed Display - $7 per inch.

Legal Advertising - $6 per inch (Recognized agencies only.)

All classified advertising includes automatic posting on The Deerfield Valley News internet edition.

Classified Column Inches - Width
1 col. 1.56
2 col. 3.19
3 col. 4.86
4 col. 6.57
5 col. 8.31
6 col. 10

WEEKLY FEATURES

• Real Estate
• Public Safety
• Valley Views (Op/Ed)
• Sports
• Foodworks
• Legislative Update
• Resort Times (Arts/Ent.)
• Dateline (Calendar)
• Local News
• TV Listings
• Dining Out

CLOSING TIMES

Deadline for all advertising is 5 PM Tuesday for Thursday publication. Preprinted inserts should be ordered one week prior.

CONTRACT & COPY REGULATIONS

• A) National advertising rates and commissions apply only to recognized agencies.
• B) Prepayment is required until credit has been approved.
• C) All possible care is given to handling of key numbers and prices but Vermont Media Publishing Co., LTD. assumes no responsibility for errors.
• D) Publisher will attempt to honor requests for placement but no guarantee is given.
• E) Publisher reserves the right to reject any advertisement deemed objectionable or misleading.

CONTRACT DISCOUNTS
5-12 consecutive weeks - 5%
13-26 annual weeks - 7.5%
27-51 annual weeks - 10%
52 or more weeks - 15%
No discounts apply to national, business & service or classified advertising.
Additional discounts may be available with prepayment.
Please contact publisher for more information.

CANCELLATION
Cancellation of advertisements is not allowed except in cases of extreme emergency. A composition charge of $25 per ad will be assessed for advertisements which are set and then cancelled.

Market Area Demographics

History
The Deerfield Valley News was established in 1966 and continues as the paper of record for our market area. During that time, the region has grown to one of the major resort and tourist areas in the Northeast. The Deerfield Valley News has a long-standing commitment to serving the diverse communities which make up our area.

Our Market Area
Western Windham County including the towns of Wardsboro, West Wardsboro, Stratton, Jamaica, Dover, Wilmington, Jacksonville, Whitingham, Readsboro, Halifax, Searsburg, and the West River Valley.

Due to our location in a resort destination area, seasonal population figures for our coverage area often swell to well over 20,000.

Vermont Route 9 is the only highway across southern Vermont. The communities of Bennington and Brattleboro are only 20 miles in either direction.

Route 100 is the major north-south highway and serves as the connecting artery between all of the towns in our area.

Complete Market Coverage
The Deerfield Valley News offers 100% market coverage through its distribution network, subscription sales and specialty publications. Weekly news combined with thorough coverage of special events insures significant readership within our coverage region and among out-of-state second homeowners via postal subscription and the internet.

Four Season Resort Community Southern Vermont is known both nationally and internationally for its outstanding recreational and tourism facilities. The Deerfield Valley News coverage area includes three major ski resorts -- Mount Snow, Haystack and Stratton; the two largest lakes in Vermont -- Somerset and Harriman Reservoirs; portions of the Appalachian, Catamount and Long Trails, and borders the Green Mountain National Forest in several locations.

Tourism accounts for a major portion of retail business throughout the market area of The Deerfield Valley News. Tourists, many of whom own second homes and vacation property in the area, are generally affluent, educated and possess a high percentage of disposable income.

Newsstand Locations

Bennington
Mincer's Mini-Mart

Searsburg  
True’s Market

Readsboro
Readsboro General Store

Jacksonville
Jacksonville General Store

West Dover
The Deerhill Inn & Restaurant
Seven-Eleven Market/Mount Snow Motors
Seven Eleven Market
West Dover Post Office
Dot’s of Dover
The Perfect Cup
The Grand Summit
East Dover Post Office
Poncho's Fish Market
Tony's Pizza

Wardsboro
Wardsboro Country Store

West Wardsboro
West Wardsboro General Store

Whitingham
Whitingham Country Store

Brattleboro Area
Hannaford Market
Seven-Eleven - Rt. 9W
Brooks Pharmacy
Sweet Briar Country Store - Route 9, Marlboro

Route 30/West River Valley
Williamsville Store
South Newfane General Store
Harmonyville Store
River Bend Market - Townshend
Seven-Eleven Market - Bondville

In addition copies of The Deerfield Valley News are delivered to every guest at the
Grand Summit & Snow Lake Lodge weekly.