Economic development communications have been discussed at several Dover Selectboard meetings in recent months. Mount Snow Market Place owner Adam Levine has repeatedly urged more frequent interaction between the economic development department and the business community, and has more than once said that not all business owners in the town check email habitually.
Neratko, who relocated to the area to act as the town’s economic development director in July, said at the meeting that an official policy needs to be established.
“We need to have a policy, even if everyone doesn’t agree with it,” said Neratko, “so everyone knows where to get information and where it will be dispersed. My recommendation is that all official communications will be done via email, as they have been in the past.”
Neratko said the intended effect of the official move to digital communication is that with everyone aware email is the stated method of communication, more business owners will more reliably check their inboxes for communications regarding economic development. Communications will also be shared via the town’s newly established Facebook page (facebook.com/dovertvt), spearheaded by Neratko.
A project of gathering email addresses and updating databases is underway, said Neratko. Cell phone numbers are also being collected so that if in the future a decision is made to communicate with business owners through text message alerts, a database of numbers will be on hand.
The board asked Neratko to draft a written policy for the board to review, which he said he will have available at the board’s next meeting.